Why we chose “BlueRider” as our main name
Białystok, a city rich in history and culture, is where our roots lie. Nestled in northeastern Poland, Białystok is known for its unique blend of cultural influences, picturesque landscapes, and a vibrant community spirit. It’s a city that has fostered innovation and growth, serving as a nurturing ground for creativity and entrepreneurial endeavors. Our company, BlueRider, is deeply intertwined with the essence of Białystok, a place where all our founders grew up and continue to draw inspiration from.
The Blue Rider: a symbol of heritage and passion
The name “BlueRider” is a homage to the city’s coat of arms, which features a blue rider. This emblem, known as Pogoń Litewska, depicts a silver horse with golden harnesses and a red, three-part saddle cloth. It symbolizes strength, courage, and a deep connection to our Lithuanian heritage. By adopting this name, we honor the rich history and cultural significance of Białystok, infusing our brand with a sense of tradition and pride.
Connecting our city to our company
Our decision to name our company BlueRider is rooted in our love for Białystok. This city has not only shaped us as individuals but also as professionals. The vibrant atmosphere, the supportive community, and the dynamic environment of Białystok have all played a crucial role in our growth. We wanted our company’s identity to reflect these values, demonstrating our commitment to the place that has given us so much.
In the spirit of our commitment to the local community, we would like to share the personal story of our Head of Development, who decided to return to Bialystok permanently. Here’s what he has to say about his return and what Białystok means to him:
“I was born in Białystok and spent my childhood and school years here. In those times I built strong friendships that survived until today. After graduating from high school (III LO) I enrolled in Wroclaw Polytechnic and moved out of home. Little I did know that I would not return for over three decades. After just over two years in Wrocław I emigrated to the US and lived there for 23 years. My wife (also a Białystok native – we met in high school), our daughter (born in Minneapolis), and I visited Białystok every few years. And each time we did, our nostalgia grew. We enjoyed spending time with our families and friends. We enjoyed sitting in Białystok Old Rynek cafes. We always felt it was our home. The call of home was getting louder with time. When it got loud enough, we decided to act on it. And so we did. The road back home turned out to be a long one. We first moved to Ireland, then Wrocław, Kraków, and after nearly 10 years, 34 years after I left Białystok, I returned to my beloved city. It was one of the most joyful moments in my life”
– Andrzej Rusewicz
His story inspires us and confirms that Białystok is a place that attracts and retains people with passion.
Embracing the Blue Rider spirit
At BlueRider, we embody the spirit of the blue rider – dynamic, resilient, and forward-thinking. Just as the rider on the city’s coat of arms charges ahead with confidence and purpose, we strive to lead in our industry with innovative solutions and uncompromised quality. Our mission is to tackle real-world challenges, much like the rider who stands as a guardian and symbol of protection.
Our commitment to Białystok
Choosing the name BlueRider is also our way of giving back to the community that has supported us. We are committed to contributing to the economic growth and technological advancement of Białystok. By building a company that resonates with the values and heritage of our hometown, we aim to inspire future generations of entrepreneurs and innovators from this remarkable city.
In essence, BlueRider is more than just a name; it’s a tribute to Białystok’s rich history and a reflection of our passion for the city. We are proud to carry this name as we embark on our journey to create impactful solutions and drive positive change in the world.
